You will probably have concluded from this guide that fair trade is complicated, and that there is plenty of room for further developing best practices, to take fair trade further. Here are some questions to consider. Is today’s fair trade movement the best way to make trade fairer? Which certification systems/companies have the most effective approaches? Can trade be fair? Are fair trade and trade justice the same thing? Does the fair trade movement focus enough on encouraging policy change? What policy changes would make trade fairer? How can the public be better informed and engaged? What should a Fair Trade University do? What should a Fair Trade Nation do? How can consumers decide which fair trade labels to buy into? How can we increase public awareness of the different fair trade labels and initiatives? Should we aim to buy from fair trade companies, rather than buying products with fair trade labels from supermarkets? If a product does not have a fair trade label, how do we know it is really fair trade? Which labelled and non-labelled initiatives should the University buy into or promote? Is there a risk of fair trade encouraging people to overconsume? This article was published on 2024-10-01
